Marketing Director

Monster Energy

Join to apply for the Marketing Director role at Monster Energy

Join to apply for the Marketing Director role at Monster Energy

Position Summary
In the position of Marketing Director, you will be leading the strategic development and execution of all brand activities (Monster Energy, Reign, and Burn) in Brazil, ensuring full alignment with global marketing standards and the U.S. model. They will manage a wide range of marketing functions —including campaigns, events, promotions, athletes management, communications, and budgets—while driving business growth through close collaboration with international teams and partners. Additionally, they will integrate key brand platforms like Action and Motorsports, Gaming, and Music & Lifestyle into sales strategies to strengthen brand awareness and market presence

Position Summary
In the position of Marketing Director, you will be leading the strategic development and execution of all brand activities (Monster Energy, Reign, and Burn) in Brazil, ensuring full alignment with global marketing standards and the U.S. model. They will manage a wide range of marketing functions —including campaigns, events, promotions, athletes management, communications, and budgets—while driving business growth through close collaboration with international teams and partners. Additionally, they will integrate key brand platforms like Action and Motorsports, Gaming, and Music & Lifestyle into sales strategies to strengthen brand awareness and market presence
Essential Job Functions

  • Create a connection between Corporate Marketing Team, commercial team, bottlers, agencies, and partners to ensure program alignment, resource availability, and lead Annual Business Plan using category, consumer, shopper, and retailer specific market insighst by identifying areas of opportunity, translating national brand strategies, marketing plans and insights into actionable marketing plans & sales strategies for each sales region and channel with proper budget control.
  • Talent & Sponsorships Management // Cultural Integration & Relationship Building: Embed the brand within local sports, gaming, music, and lifestyle scenes by developing strong relationships with key. influencers and opinion leaders to drive brand relevance and advocacy. Oversee athlete, ambassador, gamers, event producers and partners performance through contract management and integrated marketing plans that maximize earned and paid media visibility.
  • Event Strategy & Execution: Plan and execute events at all levels—from grassroots to large-scale brand activations—ensuring alignment with Monster Energy, Reign, and Burn brand strategies and local business plan.
  • Brand Activation & Innovation: Leverage global, national, and regional brand properties and events while capturing on-the-ground insights to develop innovative, locally relevant marketing ideas.
  • Branding & Visual Identity: Lead in store shopper activations and Ensure consistent and approved use of branding and logos across all events, activations, and campaigns, maintaining alignment with global brand guidelines.
  • College Program & Sampling : Manage MAT (Ambassadors Team) and implement large-scale sampling operations to drive trial, brand visibility, and engagement of core target.
  • Coordinate consumer promotions implementation timely managing Full process (planning, agency management, T&Cs, prizes, fulfillment Monster/LPI creative process, printing etc.) and reporting out post-promotional performance delivering acƟonable conclusions to opƟmize future programs with respect to KPIs and ROI.
  • Digital & Social Media Engagement: Support brand presence and growth on paid media platforms through content creation, athlete and ambassador collaborations, and strategic promotions in partnership with the Digital team.

Position Requirements

  • Prefer a Bachelor’s Degree in the field of Business Administration, Marketing, Communications or another related field.
  • Additional Experience Desired: Between 1-3 years of experience in Marketing within top-tier CPG companies (beverages preferred).
  • Additional Experience Desired: More than 10 years of experience in Proven leadership in cross-functional teams.
  • Computer Skills Desired: Microsoft tools with proven advanced knowledge of Excel, PowerPoint, SharePoint
  • Additional Knowledge or Skills to be Successful in this role: Requires an experienced marketer with solid consumer brand management as well as solid executional experience in shopper/channel marketing programs, PR (Public Relations).

Seniority level

  • Seniority level

    Director

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Food and Beverage Services

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