Accor Hotels
Company Description
Summary of Responsibilities:
- Reporting to the Managing Director and Resort Manager, responsibilities include overseeing the daily activities, strategic direction, and development of our Group Sellers, Conference Services, and PR/Marketing teams.
- Collaborate with the Regional Director of Sales & Marketing and Country DOSMs to maximize performance at Raffles and Fairmont the Red Sea.
- Implement strategies combining regional and hotel initiatives to boost all market segments – Group, Transient, and Tour.
- Communicate effectively regarding S&M initiatives, revenue driving, reporting, sharing best practices, and stakeholder management within the Regional Sales and Marketing team.
- Work collaboratively in a complex, rewarding structure.
- Position and launch the new ultra-luxury destination post-construction, leveraging USPs across all media channels.
- Focus on Transient and Groups segments, developing programming and resort animation to promote marketing opportunities, collaborating with sister hotels and regional teams.
- Position Transient offers for domestic and international segments.
- Lead and collaborate with Regional Sellers to develop new accounts and markets.
- Establish sales quotas aligned with the budget and work with sellers to achieve goals.
- Apply strong Revenue Management knowledge to optimize revenues/yields and create initiatives to drive demand during slow periods, collaborating with Revenue Leaders.
- Champion all Accor S&M campaigns and programs, ensuring participation and compliance.
- Support the Conference Services Team to improve VOG results and guest satisfaction.
- Develop aligned Sales, Marketing, and PR strategies supporting the hotel’s strategic plan.
- Oversee digital marketing activities, content creation, analytics, and seasonal plans, working with regional digital teams.
- Manage digital presence and social platforms.
- Participate in online reputation strategy development.
- Create and distribute collateral and promotional materials.
- Oversee content updates on Raffles.com, Fairmont.com, and microsites, aligning with regional strategies.
- Monitor marketing efforts for consistency in tone and property USPs.
- Ensure compliance with brand marketing standards and internal/guest communications.
- Manage Public Relations initiatives, working with PR directors or third parties, leveraging opportunities.
- Engage with Regional Tourism Organizations and Destination Management Organizations, representing FCLL.
- Develop strategic partnerships to increase brand awareness, collaborating with regional teams.
- Prepare reports and analyze market data to assess position and identify opportunities.
- Drive revenue streams, challenge processes, and promote innovation.
- Provide customer insights and adapt strategies based on market trends.
- Manage S&M expenses and payroll.
- Maintain strong relationships with Owners, participating in business reviews.
- Hire and develop sales and marketing leadership, focusing on local talent development.
- Participate in Talent Acquisition and hotel Executive Committee activities.
- Perform other duties and travel as required.
Job Description
Raffles & Fairmont Red Sea, located in the Red Sea Project, offers a nature-focused resort experience with 361 rooms, diverse dining, spa, and proximity to an 18-hole golf course. It emphasizes sustainability and is situated on 200km of coastline with islands, volcanoes, marine habitats, and archaeological sites.
Qualifications
- Minimum five years’ experience in a similar luxury hotel role
- Previous Director of Sales & Marketing in large hotels/resorts
- Leadership experience is essential
- Experience with Middle Eastern markets is a plus
- Strong knowledge of sales, marketing, distribution, revenue, and loyalty concepts
- Understanding of market influences on supply and demand
- Fluent in English; other languages are desirable
Competencies
- Attention to detail
- Presentation, negotiation, and influencing skills
- Analytical and critical thinking
- Flexibility and adaptability
- Coaching leadership style
- Emotional intelligence and communication skills
- Ability to work independently and proactively
- Self-motivated and enthusiastic
Additional Information
Sales Responsibilities:
- Develop and execute annual commercial plans
- Manage strategies across all revenue streams
- Lead daily sales, marketing, and digital activities
- Prepare business reports and strategic plans
- Monitor and correct performance shortfalls
- Manage key accounts and participate in client events
- Leverage regional and global sales networks
- Align revenue management initiatives
PR & Communications Responsibilities:
- Build relationships with industry influencers and partners
Marketing & Digital Responsibilities:
- Oversee on-property marketing and communication activities
- Evaluate market research and adapt strategies
- Collaborate on digital content and campaigns
Leadership:
- Define organizational structure and resources
- Develop a sales training culture
- Lead and develop the team
- Ensure policies, standards, and contracts are in place and effective
- Use tools for consistency and performance tracking
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